About

Engage Customers with Better Web Performance.

Today, websites are often the highest visibility representation of an organization.  When a site is not performing well, the opportunity to build confidence, loyalty, brand, and future sales is diminished.

There are many factors that influence how a website appears to visitors.  There are many factors influencing search engine delivery of site visitors.

Yet, since the beginning of the WWW, there remains one ultimate measure of success, and that is SITE TRAFFIC.  

Google, Facebook, Youtube, and Yahoo are positioned 1 through 4 in site traffic as ranked by Alexa.com , an independent Web information services company.

Traffic is literally the definition of value for the Web.

Traffic signals an opportunity for communication. Plenty of traffic creates plentiful opportunities to communicate.  Little or no traffic signals a message that is lost in the cacophony of the Web. 

For most organizations, the value of "Web Developers", "Web Designers", and "Web Architects, will ultimately depend upon how much traffic they deliver.

Without traffic, it does not matter what a site looks like.  

With enough traffic, it does not matter what a site looks like. 

By definition, only the top few percent build sites with traffic ranks in the top few percent.

I have 5 sites ranked in the top ten percent by traffic, verfiable at Alexa.com. *  The first is now in the top 2 percent .  The most recent  climbed to the top 5 percent 6 months after I took it over.  

These very successful, high traffic sites have one thing in common.  They follow an incredibly simple formula that belies the reputation of the Web as a place of great mystery.   All 5 broke into the top 10 percent in worldwide traffic rankings with:

• $0 spent on advertising in conventional media or on the Web.
• $0 purchase of backlinks and expensive "tricks" of supposed SEO gurus.
• $0 infusion of investment capital.
• Basic social media ploys that are free to use and essential to success.  

For those with a message too important to get lost in the "noise" of the Web, I appreciate every opportunity to work with you to build, high traffic-high value sites. 

Initial consultation is free.  No money changes hands unless and until complete satisfaction is achieved.

Sincerely,

Doug Brethower

db@lakedata.net

417-327-6673

More of my thoughts on measuring Web development performance, are at  http://webportalmaster.com .  On the home page, click the  "Scoreboard". 

* The estimated number of sites worldwide hovers in the range of 220 million sites.  Dividing Alexa traffic rank by 220 million returns the percentage.  Alexa only lists the top 10 percent of sites in their freely published rankings.